"Tea in Fashion" - Updating your daily life with the spirit of wabi-sabi

I don't just want to open a tea shop.
I want to once again spread the culture of thinking that tea is "cool" from this country to the world.

The tea ceremony was originally a culture created by samurai and townspeople to harmonize their minds and show hospitality to others. However, in modern Japan, it is often seen as "high-brow" and "difficult." That's why I have reworked the aesthetics of wabi-sabi into a modern space, design, and service. The Wabi-Sabi Cafe, located in a corner of Tsukiji, is the first step in this challenge.

Designed for a five-sense experience <br>The finest hand-rolled tea "Kosui" and five types of tea paired together. Redefining "tea as an experience" through scent, sound and gesture.

A system that connects culture to the future. We connect directly with tea farmers and provide single-origin matcha. The handiwork of the producers is at the core of the brand.

Tea in fashion <br>The store and packaging combine Japan and luxury. With a texture reminiscent of Dior and Arc'teryx, Japanese tea becomes a product you'll want to own.

And finally

Tea is both old and new.
We hope that a cup of coffee in a space of wabi-sabi will sharpen your senses just a little and bring a sense of richness to your everyday life.